Insights

Five Ways to Get the Most Out of Mobile

Line of office professionals on mobile devices

In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…

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Why Employee Satisfaction Is an Effective Marketing Tool

manager smiling with hand on shoulder of employee at their desk

You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes…

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The Difference Between Marketing and Advertising

Marketing and Advertising: Mobile, network, promotion, product, radio, distribution, identity, success, business, prive, public, commercial, place, television, website, trademark, newspaper, social network, billboards, selling

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan…

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Five Instagram Marketing Tips

Instagram logo Connect With Your Audience

Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-…

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