Skip to content
drawing of man with telephone operator inside his head

For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order…

Read More
Line of office professionals on mobile devices

In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…

Read More
manager smiling with hand on shoulder of employee at their desk

You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes…

Read More
Marketing and Advertising: Mobile, network, promotion, product, radio, distribution, identity, success, business, prive, public, commercial, place, television, website, trademark, newspaper, social network, billboards, selling

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan…

Read More
Instagram logo Connect With Your Audience

Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-…

Read More