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How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…

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When determining which channel will best serve your marketing campaign, you’ll always want to consider your buyer’s journey (the customer’s path to conversion) as several steps come into play before the buyer makes their final decision to purchase a product or service from a brand. Understanding your audience and where they fall on their journey…

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Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…

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  It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…

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If your business is selling to other businesses, chances are it’s a Millennial buying your products. They are getting older and moving into important business decision-making roles – so it’s important to know when marketing to millennials how they research and how they buy. Millennials are people born between 1981 and 1997 and account for…

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Do you use YouTube in your media mix for marketing?  If you don’t, you’re missing out on the most popular website for videos with over 400 hours of video being uploaded every minute. Trying to make your content stand out in the giant pool of content is a huge challenge faced by brands. Many brands…

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Many companies and brands find their most creative ideas for marketing campaigns during holidays both big and small. From Valentine’s Day to Halloween and even on Thanksgiving, you’ll find sweepstakes, giveaways, & holiday-themed treats. This St. Patrick’s Day you’re in luck! The four brands featured below have taken advantage of the green themed holiday in…

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As an industry, marketing is projected to grow by 6.4% new hires in 2019, stemming from many global changes in the previous year. 2018 saw many landmark changes in the field of marketing which will have a ripple effect leading into the new year. Facebook’s change in ad placement, the rise of influencer marketing and…

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