Marketing

YouTube Influencer Marketing

Influencer marketing

Do you use YouTube in your media mix for marketing?  If you don’t, you’re missing out on the most popular website for videos with over 400 hours of video being uploaded every minute. Trying to make your content stand out in the giant pool of content is a huge challenge faced by brands. Many brands…

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4 Brands Who Struck Luck This St. Patrick’s Day

Close up of green beer and shamrock

Many companies and brands find their most creative ideas for marketing campaigns during holidays both big and small. From Valentine’s Day to Halloween and even on Thanksgiving, you’ll find sweepstakes, giveaways, & holiday-themed treats. This St. Patrick’s Day you’re in luck! The four brands featured below have taken advantage of the green themed holiday in…

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Marketing Trends Preparing to Launch in 2019

2019 Marketing Trends: Media, Idea, technology, advertising, SEO, analysis, promotion, SEM, mobile, web, online

As an industry, marketing is projected to grow by 6.4% new hires in 2019, stemming from many global changes in the previous year. 2018 saw many landmark changes in the field of marketing which will have a ripple effect leading into the new year. Facebook’s change in ad placement, the rise of influencer marketing and…

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4 Mistakes All Brand Builders Make

Illustration Business Man missing target with darts

77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding…

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Advertising with Amazon

Amazon Advertising logo

Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and that makes Amazon Ads a good tool to use to reach your target audience. Continue reading to learn about the…

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Seven Appeal Strategies For Your Advertising Campaigns

Roaring lion

Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience and persuade them to buy. Emotional appeals. Emotional appeals are designed to make an audience associate positive feelings with your…

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Five Steps to a Successful Marketing Launch

Office professionals jumping with rocket icon

Just as you need an effective overall marketing plan to raise awareness about your company, you need an effective plan to launch specific products, services or events. The following steps can help with a successful launch, increase awareness and gain great results. Set goals. How will you and your team define success?  Do you want a…

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Three Ways to Evaluate Your Marketing Plan

illustration office professionals holding scorecards

Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing…

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Five Principles of Tribe Marketing

illustration of crowd of young people

Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded more around social interests than survival, the people who are part of them still take them quite seriously—which creates opportunities…

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