Strategy
B2B Marketing Trends to Watch in 2024: Navigating the Evolving Landscape
As we approach the year 2024, the B2B marketing landscape continues to evolve at a rapid pace, driven by technological advancements, changing consumer behaviors, and emerging market trends. To stay ahead in this dynamic environment, businesses must be proactive in adopting the latest strategies and tools. In this article, we will explore three key areas…
Read MoreEffective D2C Marketing Strategies for Black Friday and the Holiday Season
The National Retail Federation today forecasted that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. Retailers may spend an entire year planning their Black Friday and Holiday sales based on these statistics. They use the…
Read MoreThe Value of Strategic Recruitment Marketing
Strategic recruiting plays a crucial role in the success and growth of any organization. Effective recruiting ensures that companies have a talented and diverse workforce that can drive innovation, increase productivity and achieve sustainable competitive advantage. This is where marketing comes in! Applying marketing principles and techniques to your recruitment process can lead to the…
Read More10 Tips for an Effective Email Marketing Program
Email marketing is a great way to get into contact with your target audience and personally tell them about the product or service that you’re selling. Of course, having a visually appealing presentation is important, but your marketing email doesn’t need to be highly designed or have a lot of images in order to be…
Read MoreGetting Started with Digital Marketing
Creating a sound plan for digital marketing isn’t hard, but it does call for some groundwork. That’s why, before growing your digital marketing efforts, you should make sure these elements are rock solid. Brand Consistency What exactly are you communicating to your current and potential clients? What do you want them to know…
Read MoreProduce Video Content That Inspires!
People choose to consume video content over other forms of media for different reasons, such as to learn something new, to relax after a long day, or even to keep up with the trends. However, more than half of those who watch video content do so to be entertained or inspired! Living in a visual…
Read MoreWhat is the right social media platform for my business?
If you’re a new business or an existing business that’s new to social media, it can be difficult to find the right platform to use. With so many options to choose from it can seem overwhelming, so here are some tips to help make choosing your platform easier. Where is your target audience? Knowing…
Read MoreMarketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…
Read MoreRecruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read More