Strategy
Getting Started with Digital Marketing
Creating a sound plan for digital marketing isn’t hard, but it does call for some groundwork. That’s why, before growing your digital marketing efforts, you should make sure these elements are rock solid. Brand Consistency What exactly are you communicating to your current and potential clients? What do you want them to know…
Read MoreProduce Video Content That Inspires!
People choose to consume video content over other forms of media for different reasons, such as to learn something new, to relax after a long day, or even to keep up with the trends. However, more than half of those who watch video content do so to be entertained or inspired! Living in a visual…
Read MoreWhat is the right social media platform for my business?
If you’re a new business or an existing business that’s new to social media, it can be difficult to find the right platform to use. With so many options to choose from it can seem overwhelming, so here are some tips to help make choosing your platform easier. Where is your target audience? Knowing…
Read MoreMarketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…
Read MoreRecruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read MoreB2B Marketing to Millennials
If your business is selling to other businesses, chances are it’s a Millennial buying your products. They are getting older and moving into important business decision-making roles – so it’s important to know when marketing to millennials how they research and how they buy. Millennials are people born between 1981 and 1997 and account for…
Read MoreManaging A Brand Strategy Across Many Product Lines
How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a single brand name that is sold by the same company. For example,…
Read MoreYouTube Influencer Marketing
Do you use YouTube in your media mix for marketing? If you don’t, you’re missing out on the most popular website for videos with over 400 hours of video being uploaded every minute. Trying to make your content stand out in the giant pool of content is a huge challenge faced by brands. Many brands…
Read MoreSeven Appeal Strategies For Your Advertising Campaigns
Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience and persuade them to buy. Emotional appeals. Emotional appeals are designed to make an audience associate positive feelings with your…
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