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Mna walking past graffiti with the word Good

Whether you’re advertising or posting on social media, using the right visuals can grab people’s attention and keep them engaged. Unfortunately, some people treat their choice of images like an afterthought that they only include because they’re supposed to. If you want to get the most out of your visual marketing, and maximize the use…

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LinkedIn Advertising logo

Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads…

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Gen-Z 1995-2012

Marketers are continually trying to figure out how to capture the imagination of millennials—a generation that consumes information in ways they had never seen before. Now there’s a new generation in town, Generation Z, and they’re even more complicated than their older siblings. However, understanding them is well worth the effort, as they currently make…

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Instagram logo Connect With Your Audience

Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-…

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Twitter logo Hashtag Do's and Dont's

With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your…

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