If you are running a business, you’ve undoubtedly considered the value of content on your company’s website and social media sites to increase sales and grow your company’s brand name. However, just any content will not do the job. You need content that is search engine optimized (SEO content), informative, factual and entertaining. So, what are the secrets for writing great content? Great content should include these 3 things:

1. Get it right! For content to be valuable, it must be factual. Anyone can write a claim, but with no facts to back it up, it is not much good to anyone. Giving readers factual content will help establish yourself as an industry expert and keep readers returning to your website again and again looking for new information.
2. Give it some juice! Great content writing must be creative. In the age of the internet, everything that can be said on a subject probably has been. It is up to you to accept the challenge to find new ways of saying old ideas to keep them fresh and exciting and drawing new customers in to find out more about your company.
3. Go for a laugh! No matter how factual, informative and creative your content may be; if it is not entertaining, you will not hold an audience for long. It takes a little extra effort to find that special blend to produce great content but through a little trial and effort, you will find the right mix.

Content is a proven method for getting your message out there to the masses. Utilize your social media pages, website and blog with great and informative content and you will see the payoff in increased sales revenue for your organization. Not only is good content profitable for your business, it also provides a valuable service to potential customers, keeping them well-informed about your products and services. If you need ideas for great content, think about giving us a call!