Advertising
Increase Email Engagement Through Automation
Email is an effective way to stay in touch with your audience, but it can also be time consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Activecampaign and set them to…
Read MoreGetting Under the Influencer: 5 Strategies for Influencer Marketing
Word-of-mouth marketing is one of the most effective strategies a company can use, since consumers are inclined to buy products based on the recommendations of people they know and trust. But that trust is not limited to people consumers know personally: Influential people, from celebrities to experts in a specific field, can also garner the…
Read MoreGet Results With a Strong Call to Action
If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a newsletter, click on a webpage, or purchase a product that’s on sale, a strong call to action will lead them…
Read MoreFive Reasons Cause Marketing Is So Attractive
Since the 1970s, the use of cause marketing has become increasingly popular among nonprofit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are…
Read MoreFive Facts About Color Every Marketer Should Know
We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re…
Read More5 Digital Marketing Trends for Busy Small Business Owners
As a small business owner, you have to wear many hats—from CEO to CFO to CMO. As a result, your marketing efforts may not get as much attention as you would like. In fact, according to the 2017 Small Business Marketing Trends Report created by Infusionsoft, finding time for marketing is the top challenge small…
Read MoreEffective Psychological Tactics for Your Next Video
If you took psychology in college, you may remember the elaboration likelihood model of persuasion, or ELM. Developed by researchers Richard E. Petty and John Cacioppo, ELM explains that messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a…
Read MoreThe Essential Basics in Digital Marketing
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is it that you are telling your customers? What do you want them to know? What…
Read MoreThe Impact of Daylight Savings Time on Advertising
With daylight savings time just around the corner, thoughts turn to spring and the coming of summer. Shorts and swimsuits will soon be replacing sweaters and mittens. In the world of advertising, thoughts turn to seasonal marketing. You’ve probably noticed portable chairs and beach towels replacing windshield scrapers and thermal blankets at your local supermarket…
Read MoreWhy Hershey’s Kisses and Christmas Are So Connected
Twenty seven years ago, Hershey’s brand manager John Dunn was overseeing some potential TV spots and finished ahead of schedule. Instead of boarding a flight back to Pennsylvania, he asked their advertising firm, Ogilvy and Mather, to use the extra time to create a holiday themed ad. It was really just a fun experiment –…
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