Advertising
Healthcare Marketing – An Emphasis on Digital
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer. At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…
Read MoreYour next hire … left brain vs right brain … what side of the brain aisle are they on?
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…
Read MoreSo, You Think You Know B2B Marketing?
For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height of creativity was to put…
Read MoreThrough the Digital Looking Glass
I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish notion…” The ability to see yourself through the eyes of others, and…
Read MoreMarketing in the Post-industrial Age – 3D Printing
There’s a quiet revolution going on. Some see it as a third industrial revolution. The first gave us steam power, factories and railroads. The second brought new sources of power, new materials and the assembly line. The essence of both was mass production; the new industrial revolution turns that concept upside down. In the process…
Read MoreBig Data Is Watching You
Technology has a a fascinating way of turning yesterday’s paranoid nightmare into today’s commercial opportunity. This is true partly because the adoption of any technology takes place over time, giving society the opportunity to adjust its values and norms accordingly. And these things never quite affect our culture in ways we expect. Look back at…
Read MoreBuy Now – The End is Near
Happy New Year to everyone! It should be a particularly happy one, too, since the world refused to end on December 21, 2012, as the Mayans predicted (along with Nostradamus, Edgar Cayce, the Bible, and scores of other sources if you believe the End of Days crowd). No polar shift, no collision with Planet Nibiru,…
Read MoreThe Marketing of the 2012 Presidential Campaign
Earlier this year I posted a blog titled “Hardwiring and the Hard Sell.” It discussed the possibility of integrating statistically predicted genetic tendencies with demonstrated past behaviors to create a powerful, highly specific marketing tool. I closed with the following, cautionary observation “Consumer profiling on this level might appear to be a marketer’s dream, but…
Read MoreThe Pitch and Other Guilty Pleasures
I do, however, watch The Pitch on AMC. For those who don’t know, the show follows two actual advertising agencies as they compete against one another for an important account. At the beginning of the hour the agencies come together in a conference room to be briefed on the project by the potential client company.…
Read MoreMay 2012 Chatter
Click here to view commerciaL Dollar Shave Club, a new web company that provides replacement shaving blades to customers each month for as little as a dollar, is, if you’ll pardon the pun, a damn sharp idea. Anyone who shaves with a “new tech” razor that boasts blade technology only slightly less advanced than the…
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