Advertising/Marketing
Five Reasons Cause Marketing Is So Attractive
Since the 1970s, the use of cause marketing has become increasingly popular among nonprofit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are…
Read MoreFive Facts About Color Every Marketer Should Know
We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re…
Read More5 Digital Marketing Trends for Busy Small Business Owners
As a small business owner, you have to wear many hats—from CEO to CFO to CMO. As a result, your marketing efforts may not get as much attention as you would like. In fact, according to the 2017 Small Business Marketing Trends Report created by Infusionsoft, finding time for marketing is the top challenge small…
Read MoreEffective Psychological Tactics for Your Next Video
If you took psychology in college, you may remember the elaboration likelihood model of persuasion, or ELM. Developed by researchers Richard E. Petty and John Cacioppo, ELM explains that messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a…
Read MoreThe Essential Basics in Digital Marketing
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is it that you are telling your customers? What do you want them to know? What…
Read MoreThe Impact of Daylight Savings Time on Advertising
With daylight savings time just around the corner, thoughts turn to spring and the coming of summer. Shorts and swimsuits will soon be replacing sweaters and mittens. In the world of advertising, thoughts turn to seasonal marketing. You’ve probably noticed portable chairs and beach towels replacing windshield scrapers and thermal blankets at your local supermarket…
Read MoreWhy Hershey’s Kisses and Christmas Are So Connected
Twenty seven years ago, Hershey’s brand manager John Dunn was overseeing some potential TV spots and finished ahead of schedule. Instead of boarding a flight back to Pennsylvania, he asked their advertising firm, Ogilvy and Mather, to use the extra time to create a holiday themed ad. It was really just a fun experiment –…
Read MoreYour Website. Three Tips Beyond the Obvious.
The unique way your company brands itself and its mission online is your Digital DNA and its importance is a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated!. Post daily on…
Read More3 Secrets for Writing Great Content
If you are running a business, you’ve undoubtedly considered the value of content on your company’s website and social media sites to increase sales and grow your company’s brand name. However, just any content will not do the job. You need content that is search engine optimized (SEO content), informative, factual and entertaining. So, what…
Read MoreDoes Advertising in the Presidential Election Matter?
You’re watching TV with your family when a presidential election commercial comes on slamming one of the presidential candidates. Do you listen and put value into what is being said or ignore it and go make some microwave popcorn? TV ads have been an effective way of reaching large audiences for years, especially during political…
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