Advertising/Marketing Archives - Page 9 of 12

For several years now, social media guru and author Erik Qualman has produced and posted an animated video on YouTube that presents statistical evidence regarding the influence of social media on both marketing and global culture. If I made that sound boring, I apologize. Yes, it is statistics, but startling ones presented in a thought-provoking…

Happy New Year to everyone! It should be a particularly happy one, too, since the world refused to end on December 21, 2012, as the Mayans predicted (along with Nostradamus, Edgar Cayce, the Bible, and scores of other sources if you believe the End of Days crowd). No polar shift, no collision with Planet Nibiru,…

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] In a recent blog I discussed the idea that we may be only decades away from integrating digital media with the human nervous system, thus equipping us with direct access to communication portals and performance-enhancing apps. Not surprisingly, the concept of merging man…

Earlier this year I posted a blog titled “Hardwiring and the Hard Sell.” It discussed the possibility of integrating statistically predicted genetic tendencies with demonstrated past behaviors to create a powerful, highly specific marketing tool. I closed with the following, cautionary observation “Consumer profiling on this level might appear to be a marketer’s dream, but…

Homo Sapiens 2.0? I’ll begin by admitting that what I have to say sounds like science fiction, but it definitely is not. You probably haven’t come across the term “ transhumanism ” as yet – relatively few people have. It refers to a concept being knocked around by futurists and people who study the effects…

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] A recent article on LuxuryDaily.com, an online newsletter for marketers of luxury goods and services, suggested ways of targeting digital advertising campaigns to “affluent males versus females.” The writer’s premise was based on apparent differences in how women and men tend to use…

Are you watching less of your favorite network television programs these days? There are two ways to answer that question, and both of them are yes. In the first case, you are definitely watching less because there’s less to watch. The ratio between program content and commercial time has been shifting for years, as most…

I do, however, watch The Pitch on AMC. For those who don’t know, the show follows two actual advertising agencies as they compete against one another for an important account. At the beginning of the hour the agencies come together in a conference room to be briefed on the project by the potential client company.…

Click here to view commerciaL Dollar Shave Club, a new web company that provides replacement shaving blades to customers each month for as little as a dollar, is, if you’ll pardon the pun, a damn sharp idea. Anyone who shaves with a “new tech” razor that boasts blade technology only slightly less advanced than the…

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] 2552°F is the melting point of silicon. That’s significantly higher than the temperature at which paper burns, which was famously adopted as the title of Ray Bradbury’s classic science fiction novel: Fahrenheit 451. For those who haven’t read the book (or experienced the…

Perspectives

Advertising/Marketing

Buy Now – The End is Near

Marketing the Six Million Dollar Man

The Marketing of the 2012 Presidential Campaign

Critical Mass Media

The Pitch and Other Guilty Pleasures

LET'S GET MOVING

LET'S GET MOVING

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