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Searching for Analogs in a Digital World
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Marketing to Individuals It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have…
Read MoreNew P-words to Ponder to the Classical four Ps
My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…
Read MoreMind Your Ps and Qs
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] The Traditional Four Ps of Marketing I graduated from engineering school back in the 1960s (no, I wasn’t a prodigy; I’m just that old). When I speak about the experience I like to joke that it was easier then because we only had…
Read MoreThe Game’s Afoot, and It Means Business.
Ender’s Game is a science fiction novel by Orson Scott Card, and the basis for a recently released motion picture starring Harrison Ford (no stranger to the genre). While I have not yet seen the movie, I’ve read the book and it provides some provocative thoughts regarding gaming as a tool for learning. This is…
Read MoreSMM Advertising Brand Makeover Series: Part 2
SMM recently completed some brand “makeovers.” Brand Makeover #2: Nationwide. Visit us on Facebook and let us know what you think! For an investigation service, the Nationwide Screening Services brand makeover replaced an outdated look with on that speaks of security and strength.
Read MoreSMM Advertising Brand Makeover Series: Part 1
SMM recently completed some brand “makeovers.” Brand Makeover #1: Eldor. Visit us on Facebook and let us know what you think! The brand makeover helped Eldor, a municipal contractor, redefine itself as a multifaceted business in the commercial construction and renewable energy markets.
Read MoreAntisocial Media: Verizon vs FCC Net Neutrality Law
It’s been more than six decades since the release of The Bias of Communication by economist Harold Innis, which Amazon describes as, “One of the most influential books ever published in Canada.” Unless you are a student of communication, you may not be aware of his work, but much of what Marshall McLuhan popularized in…
Read MoreClosing the Digital Divide: Part 2: Customer Service
Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My basic premise was that decreasing margins and high overhead must ultimately result…
Read MoreClosing the Digital Divide
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Full disclosure: I am a Baby Boomer. A first-year Boomer actually: born in 1946 (you do the math, it only depresses me). Consequently, I’m not as comfortable with online shopping as, say, my 31-year-old youngest son, who gets treated by Amazon the way…
Read MoreNanomarketing… or Don’t Geofence Me In.
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] The other day I received an e-blast advertisement from Maxpoint, a company that specializes in hyperlocal advertising (i.e., digital ads campaigns that target a specific demographic in a small geographic area). The subject of the ad involved running “…ads that speak to the…
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