Blog
The 21st Century Workplace: Life Among the Digital Natives
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined…
Read MoreFebruary 2012 Chatter
If this had a title it would probably be “Doritos, Dogs & Dames” (sorry for the non-PC reference to women, but I was looking for alliteration and the pickings are lean). Doritos is an easy pick. The spot with granny slingshotting a baby so he can snatch his brother’s bag of chips scored highest among…
Read MoreJanuary 2012 Chatter
November 2011 Chatter
Click here to view commercial SPOILER ALERT! WATCH THE VIDEO BEFORE READING FURTHER! Okay, either you’ve watched and enjoyed the video, or you don’t take direction well. It’s out of my hands and you’re on your own. First, let me confess that, at 65, I am firmly in the target demographic for this product, although…
Read MoreOctober 2011 Chatter
Click here to view commercial When I was a kid, Old Spice After Shave was about even with ugly neckties as the default setting on Father’s Day gifts. Yes, I gave my dad Old Spice and, considering the blue collar job he had in those days, my guess is that he hardly (if ever) used…
Read MoreSeptember 2011 Chatter
Click here to view commercial The campaign for K-Swiss TUBES athletic shoes does a one-eighty on the product placement concept by taking a fictional character (Kenny Powers of HBO’s Eastbound and Down), building an advertising campaign around him, and then integrating him into the company brand with unabashedly vulgar and hysterically funny viral videos. Powers…
Read MorePart 5: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 21. Hire the best you can. It’s all about people. Whether you…
Read MorePart 4: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 16. The customer is always right. Read again if you disagree. Sometimes…
Read MoreSocial Networks in the Geopolitical Arena
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] If anyone still doubts the transformational effects the digital media are having on our culture, the recent events in Egypt and Tunisia should finally set them to rest. In both cases, social networks, predominately Facebook and Twitter, are acknowledged as being instrumental in…
Read MorePart 3: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 11. Take time away. Work to live. Your business needs you to…
Read More
© 2025 SMM Advertising