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The Progression of Virtual and Augmented Reality
So what’s all this about Virtual and Augmented Reality? Well it looks like this technology is really taking off, and marketers can take great advantage of them. Let’s take a look. VR (Virtual Reality) and AR (Augmented Reality) is vital for their respective markets. Innovators are researching, learning, creating, and producing this technology more efficiently…
Read MoreHighlights of CES 2017 Leave Your Head Spinning
The 50th Anniversary of the Consumer Electronics Show just wrapped in Las Vegas, and the advances in everyday technology at this year’s show range from minor improvements to major new players. According to CNET’s John Falcone, the world’s premier technology show revealed everything from the jaw-dropping to the groan-inducing to the just plain fun. Here…
Read MoreWhy Hershey’s Kisses and Christmas Are So Connected
Twenty seven years ago, Hershey’s brand manager John Dunn was overseeing some potential TV spots and finished ahead of schedule. Instead of boarding a flight back to Pennsylvania, he asked their advertising firm, Ogilvy and Mather, to use the extra time to create a holiday themed ad. It was really just a fun experiment –…
Read MoreAmazon Go: A new way to shop
No lines. No checkout. (No, seriously.) It sounds too good to be true, but Amazon Go is about to make it a reality for people in their Seattle test store. Amazon Go is a shopping model that allows you to walk into a store, grab what you need and leave. You won’t have to wait…
Read MoreYour Website. Three Tips Beyond the Obvious.
The unique way your company brands itself and its mission online is your Digital DNA and its importance is a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated!. Post daily on…
Read More3 Secrets for Writing Great Content
If you are running a business, you’ve undoubtedly considered the value of content on your company’s website and social media sites to increase sales and grow your company’s brand name. However, just any content will not do the job. You need content that is search engine optimized (SEO content), informative, factual and entertaining. So, what…
Read MoreThe Death and (Possible) Resurrection of Vine
The recent news that Vine, the pioneer of short-form video creation and sharing, had collapsed threw everyone for a loop. Only this time the loop didn’t get funnier with repetition. The questions are plenty and the answers, at this point, are few. However, this is what we know so far. What Happened to Vine? On…
Read MoreHappy United Nations Day!
The United Nations turns 71 this year, and United Nations Day is Monday, October 24th! Members of the UN cooperate to promote peace and prosperity for all. What Does United Nations Day Celebrate? United Nations Day is an annual global observance of the work of the United Nations, established in 1945. UN goals include preventing…
Read MoreI’m voting for Charlie Brown!
Charlie Brown and his bossy frenemy Lucy Van Pelt along with Joe Cool Snoopy are being featured in their own campaigns – all with different platforms (Lucy promises us all, “Crabbiness you can count on!”). Celebrities including Aisha Taylor, John Oliver and Whoopi Goldberg have produced public service announcements to help promote voter registration and…
Read More5 Tips for Good Business eMail Etiquette
At a time when more people are writing less formally, the world is relying more on the written word to communicate in the business setting. Writing a business email is different from using Twitter, Instagram, Facebook or even your own blog or personal email. Follow these 5 tips for business email etiquette for better communications:…
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