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Three Tips for Effective Advertising on Instagram
Instagram is one of the largest social media platforms in the world with over 400 million active monthly users. Advertising on Instagram gives businesses a large platform for their advertisements. So what are some ways to ensure that your ads are effective? Let’s explore some solid tips that will help you advertising efforts on this social…
Read MoreThe Pokémon Craze in 60 Seconds
You’ve all heard about Pokémon Go by now – it’s taken the world by storm – in each neighborhood and city. Pokémon Go is a free app available for both iPhone and Android devices that utilizes your real-world surroundings through GPS technology. The app encourages you to get up and go – to explore the…
Read More3 Helpful Ways to Improve Facebook Ads
Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use…
Read MoreTwitter and Emojis-An Introduction into a New Way of Marketing
Emoji use is far more than a cute little symbol added to the end of a text these days. It’s practically a language all of its own. It provides a window into detailed and personal information about someone. Twitter understands that and in addition realizes how valuable that information is and how it can be…
Read MoreEffective Recruiting for Healthcare Organizations in 2016
As the Baby Boomers age, they will develop more age-related diseases — and as such, they will need more medical care. At all levels of healthcare staffing, more workers will be needed to keep up with the demands of medical care. However, there is another issue for the healthcare staffing industry: retiring employees. In fact,…
Read MoreNew Advertising Options from Facebook
With the continued rise of social media, advertising opportunities also grow. The Facebook platform has 1.59 billion monthly users as of April 2016. And each of those users is a potential customer for thousands of products and services. So what is Facebook up to lately, that its advertisers can utilize to better target and create…
Read MoreSummer Advertising: Should we?
While it may seem like summer advertising would be ideal — after all, school is out, and most people are less busy — there exists the myth that it’s actually the worst time for an advertising campaign. But is it really? Let’s take a look. Advertising media’s age old important factors of frequency vs. audience reach are always at the center of…
Read MoreAd Blocking: The Challenge for Marketers
One of the most formidable challenges for marketers today and the foreseeable future is ad blocking. Digital media has been creating what may be described as a resentful customer experience for users. Few of us want to be interrupted by an ad that blocks the screen when viewing desired content. There is no doubt ad…
Read MoreSMM’s Favorite summer activities on Long Island
With all that Long Island has to offer in the summer, there’s so much to enjoy! “Boating. Every weekend all summer long, and for one long trip out east to places like Block Island. My husband, my daughter and I all love it and it’s a great way for us to spend time together,…
Read MoreMobile as the Medium
Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…
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