Marketing
Big Data Is Watching You
Technology has a a fascinating way of turning yesterday’s paranoid nightmare into today’s commercial opportunity. This is true partly because the adoption of any technology takes place over time, giving society the opportunity to adjust its values and norms accordingly. And these things never quite affect our culture in ways we expect. Look back at…
Read MoreBuy Now – The End is Near
Happy New Year to everyone! It should be a particularly happy one, too, since the world refused to end on December 21, 2012, as the Mayans predicted (along with Nostradamus, Edgar Cayce, the Bible, and scores of other sources if you believe the End of Days crowd). No polar shift, no collision with Planet Nibiru,…
Read MoreThe Marketing of the 2012 Presidential Campaign
Earlier this year I posted a blog titled “Hardwiring and the Hard Sell.” It discussed the possibility of integrating statistically predicted genetic tendencies with demonstrated past behaviors to create a powerful, highly specific marketing tool. I closed with the following, cautionary observation “Consumer profiling on this level might appear to be a marketer’s dream, but…
Read MoreGenetic Hardwiring and the Hard Sell
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] A recent article on LuxuryDaily.com, an online newsletter for marketers of luxury goods and services, suggested ways of targeting digital advertising campaigns to “affluent males versus females.” The writer’s premise was based on apparent differences in how women and men tend to use…
Read MoreThe Pitch and Other Guilty Pleasures
I do, however, watch The Pitch on AMC. For those who don’t know, the show follows two actual advertising agencies as they compete against one another for an important account. At the beginning of the hour the agencies come together in a conference room to be briefed on the project by the potential client company.…
Read MoreMay 2012 Chatter
Click here to view commerciaL Dollar Shave Club, a new web company that provides replacement shaving blades to customers each month for as little as a dollar, is, if you’ll pardon the pun, a damn sharp idea. Anyone who shaves with a “new tech” razor that boasts blade technology only slightly less advanced than the…
Read MoreBaseball is a Business, but Business Isn’t Baseball
It became a hot topic the other day, although I’m having a difficult time understanding why. In last Wednesday’s baseball game between the New York Yankees and the Tampa Bay Rays, shortstop Derek Jeter was awarded first base because the umpire believed that he had been hit by a pitch; a misconception Jeter played up…
Read MoreInternet Killed the TV Spot
The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…
Read MoreIntellectual Property and the Economics of Entertainment
There’s been buzz over the past few weeks concerning how Condé Nast, the New York Times, and other publishing companies are busily preparing digital versions of their various publications. The gist is that they want to be ready for the only-rumored, yet heavily hyped, Apple Tablet. Apparently, the Kids From Cupertino have achieved such a…
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