Marketing
Internet Killed the TV Spot
The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…
Read MoreIntellectual Property and the Economics of Entertainment
There’s been buzz over the past few weeks concerning how Condé Nast, the New York Times, and other publishing companies are busily preparing digital versions of their various publications. The gist is that they want to be ready for the only-rumored, yet heavily hyped, Apple Tablet. Apparently, the Kids From Cupertino have achieved such a…
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