Social Media Archives - Page 5 of 7

Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use…

With the continued rise of social media, advertising opportunities also grow. The Facebook platform has 1.59 billion monthly users as of April 2016. And each of those users is a potential customer for thousands of products and services. So what is Facebook up to lately, that its advertisers can utilize to better target and create…

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer. At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…

Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to…

In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in…

I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish notion…” The ability to see yourself through the eyes of others, and…

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Okay, that might seem like an odd question to be coming from someone who has been involved in advertising and marketing communications for more than 40 years. The perspective that my long tenure provides, however, is what brings the query to mind. On…

I’m sitting at the counter of a Waffle House restaurant just outside of Charlotte, North Carolina, watching a double order of hash browns…“smothered” and “covered”…sizzling on the grill and destined for my plate. Above that grill is an unobtrusive placard that respectfully requests that firearms not be brought into the restaurant. I doubt that the…

For several years now, social media guru and author Erik Qualman has produced and posted an animated video on YouTube that presents statistical evidence regarding the influence of social media on both marketing and global culture. If I made that sound boring, I apologize. Yes, it is statistics, but startling ones presented in a thought-provoking…

Perspectives

Social Media

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