With both police and military included, the consumer firearm industry is a huge market. A challenge is presented when a new player enters the field. Most customers in this space are skeptical of new brands, but if a good case can be made, they’re open. The Mako Group, an Israeli firearm accessories company, was looking for that "in."

The Challenge

While The Mako Group had conducted several years of traditional print advertising, they weren’t reaching the size of audience they thought they could. We proposed a robust digital, social, and PR campaign, utilizing unique product videos, to drive awareness and sales.

The Solution

By creating a new brand for Meprolight, then promoting their new products through trade and enthusiast publications and blogs, SMM was able to get tens of thousands of eyes on the new videos and, in turn, increase sales and pre-sales through the website and with distribution outlets.