MANUFACTURING

How do you give personality to an electromechanical actuator?  Is it worth paying more for a custom-machined part?  What’s the latest advance in sheet metal cutting? Tackling creative challenges for our manufacturing clients reminds us why we got into this business—to make complex ideas simple.

For instance, we made industrial motors human by turning them into star performers, then built a microsite promoting them in 27 different countries. We created video content that demonstrated how parts machined “all under one roof” are of vastly superior quality. We built trade show booths that introduced the building industry to its biggest innovation in years—a .5mm fiber-optic cable.

What’s the secret sauce? A bit of branding, original content, solid product marketing and a dash of PR. Add to that a beautifully-manufactured product and you’ve got a very compelling story.