You’ve been a couch potato long enough – get up! Spring seems to have sprung, or at minimum be just around the corner. Where will you be, come the fall? Often during an economic downturn, there are a few stages we go thru; fight, denial, realization, and then atrophy. I don’t know about you but I definitely feel atrophy setting in, and once that happens and you have nothing in the hopper, you’re going to get nothing in the long run. My business is marketing, and this really pertains to just about everything and everyone. You don’t want to fade in to the sunset, so get yourself out there, keep in the loop, and don’t let them forget who you are. Whether you’re a small business trying to stay afloat, a large business that figures it can rest on its laurels for now, or an individual looking for a new career but thinks there’s “nothing out there,” be aware that life doesn’t stop, even when the country seems to. Now is the best time BECAUSE of all the down time. So go back to stage #1 and fight, keep moving, and when things start snapping back to normal you’ll not only feel better about what you’ve done but you won’t have to scramble to do it!

By,

Alyce Mayors-Sminkey

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