Posts Tagged ‘big data’

Searching for Analogs in a Digital World

Amazon Customers who bought also bought socks

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Marketing to Individuals It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have…

Read More

New P-words to Ponder to the Classical four Ps

I notice increasing reluctance on the part of marketing executives to use judgement; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination - David Ogilvy

My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…

Read More

Cyberterrorism

cybercode with word threat

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] How I Learned to Stop Worrying and Love Big Brother Well, maybe not “love” exactly, but at least peacefully coexist and accept the new realities of privacy and security in the digital era (apologies to Dr. Strangelove). I can’t verify it, but I’m…

Read More