Posts Tagged ‘branding’
New P-words to Ponder to the Classical four Ps
My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…
Read MoreMind Your Ps and Qs
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] The Traditional Four Ps of Marketing I graduated from engineering school back in the 1960s (no, I wasn’t a prodigy; I’m just that old). When I speak about the experience I like to joke that it was easier then because we only had…
Read MoreSMM Advertising Brand Makeover Series: Part 2
SMM recently completed some brand “makeovers.” Brand Makeover #2: Nationwide. Visit us on Facebook and let us know what you think! For an investigation service, the Nationwide Screening Services brand makeover replaced an outdated look with on that speaks of security and strength.
Read MoreSMM Advertising Brand Makeover Series: Part 1
SMM recently completed some brand “makeovers.” Brand Makeover #1: Eldor. Visit us on Facebook and let us know what you think! The brand makeover helped Eldor, a municipal contractor, redefine itself as a multifaceted business in the commercial construction and renewable energy markets.
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