Posts Tagged ‘branding’

New P-words to Ponder to the Classical four Ps

I notice increasing reluctance on the part of marketing executives to use judgement; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination - David Ogilvy

My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…

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Mind Your Ps and Qs

ripped up papers with words, Marketing in large print

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] The Traditional Four Ps of Marketing I graduated from engineering school back in the 1960s (no, I wasn’t a prodigy; I’m just that old). When I speak about the experience I like to joke that it was easier then because we only had…

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SMM Advertising Brand Makeover Series: Part 2

SMM recently completed some brand “makeovers.” Brand Makeover #2: Nationwide. Visit us on Facebook and let us know what you think! For an investigation service, the Nationwide Screening Services brand makeover replaced an outdated look with on that speaks of security and strength.

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SMM Advertising Brand Makeover Series: Part 1

SMM recently completed some brand “makeovers.” Brand Makeover #1: Eldor. Visit us on Facebook and let us know what you think! The brand makeover helped Eldor, a municipal contractor, redefine itself as a multifaceted business in the commercial construction and renewable energy markets.

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