Posts Tagged ‘creative’

Your next hire … left brain vs right brain … what side of the brain aisle are they on?

illustration of two sides of brain analytical vs creative

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…

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Communication Through Typography

women's hands over keyboard

I have been studying and working in graphic design for the past seven years. There are several factors that contribute to making a project or campaign successful and, in my opinion, choice of typeface is the most important. Selecting the appropriate typeface is key. Each type font has a personality and an image… it is…

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Welcome/New Media Intro

person typing on silhouette laptop keyboard

This is the official Sanna Mattson MacLeod blog, where each week you’ll find blog posts from a member of the SMM team. We are a full-service advertising agency, which means you’ll be seeing posts related to each of departments, such as Recruitment, Art, Media, Communication, Creative and — my personal favorite —New, or Social Media.…

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