Posts Tagged ‘data mining’

So, You Think You Know B2B Marketing?

70s print ad of a woman holding an electronic device

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B…

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The Marketing of the 2012 Presidential Campaign

politician thumbs up at crowd with republican and vote for smith signs

Earlier this year I posted a blog titled “Hardwiring and the Hard Sell.” It discussed the possibility of integrating statistically predicted genetic tendencies with demonstrated past behaviors to create a powerful, highly specific marketing tool. I closed with the following, cautionary observation “Consumer profiling on this level might appear to be a marketer’s dream, but…

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Genetic Hardwiring and the Hard Sell

illustration of caveman using laptop

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] A recent article on LuxuryDaily.com, an online newsletter for marketers of luxury goods and services, suggested ways of targeting digital advertising campaigns to “affluent males versus females.” The writer’s premise was based on apparent differences in how women and men tend to use…

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