Posts Tagged ‘digital media’

So, You Think You Know B2B Marketing?

70s print ad of a woman holding an electronic device

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B…

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Damage Control in the Digital World

Facebook like thumbs up with broken thumb

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and…

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Technology, Transhumanism and the Future of Advertising

illustration of maze connecting two minds

Homo Sapiens 2.0? I’ll begin by admitting that what I have to say sounds like science fiction, but it definitely is not. You probably haven’t come across the term “ transhumanism ” as yet – relatively few people have. It refers to a concept being knocked around by futurists and people who study the effects…

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You can’t spell ROI without “R” or “I”

ROI equals gains minus costs divided by costs multiply by 100

For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…

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