Posts Tagged ‘roi’

Healthcare Marketing – An Emphasis on Digital

illustration of medical icons surrounding a mobile device

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer.  At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…

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You can’t spell ROI without “R” or “I”

ROI equals gains minus costs divided by costs multiply by 100

For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…

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The Spread Sheet of Dorian Gray – Living Within Your Means

A few weeks ago, along with several other agency owners from around the country, I participated in a forum at the American Association of Advertising Agencies in Manhattan. During our discussions, someone mentioned the case of an advertising agency that had recently been purchased by an investment consortium. It seems that, following the acquisition, agency…

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