Posts Tagged ‘social media’

Healthcare Marketing – An Emphasis on Digital

illustration of medical icons surrounding a mobile device

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer.  At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…

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Why Use Social Media for B2B Marketing?

silhouettes of people with devices and tech speech bubbles overhead

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social…

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So, You Think You Know B2B Marketing?

70s print ad of a woman holding an electronic device

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B…

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Damage Control in the Digital World

Facebook like thumbs up with broken thumb

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and…

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New P-words to Ponder to the Classical four Ps

I notice increasing reluctance on the part of marketing executives to use judgement; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination - David Ogilvy

My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…

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Closing the Digital Divide: Part 2: Customer Service

hand with marker checked off one star of scale of 5 stars

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My…

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Genetic Hardwiring and the Hard Sell

illustration of caveman using laptop

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] A recent article on LuxuryDaily.com, an online newsletter for marketers of luxury goods and services, suggested ways of targeting digital advertising campaigns to “affluent males versus females.” The writer’s premise was based on apparent differences in how women and men tend to use…

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Fahrenheit 2552

cyber code overlay with shield with lock

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] 2552°F is the melting point of silicon. That’s significantly higher than the temperature at which paper burns, which was famously adopted as the title of Ray Bradbury’s classic science fiction novel: Fahrenheit 451. For those who haven’t read the book (or experienced the…

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The 21st Century Workplace: Life Among the Digital Natives

group of children on mobile devices

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined…

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November 2011 Chatter

SMM social chatter Nov 2011 Cheech and Chong Magic Brownie Adventure

Click here to view commercial SPOILER ALERT! WATCH THE VIDEO BEFORE READING FURTHER! Okay, either you’ve watched and enjoyed the video, or you don’t take direction well. It’s out of my hands and you’re on your own. First, let me confess that, at 65, I am firmly in the target demographic for this product, although…

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