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[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer.  At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…

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Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to…

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For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height of creativity was to put…

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In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in…

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My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…

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Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My basic premise was that decreasing margins and high overhead must ultimately result…

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[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] A recent article on LuxuryDaily.com, an online newsletter for marketers of luxury goods and services, suggested ways of targeting digital advertising campaigns to “affluent males versus females.” The writer’s premise was based on apparent differences in how women and men tend to use…

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[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] 2552°F is the melting point of silicon. That’s significantly higher than the temperature at which paper burns, which was famously adopted as the title of Ray Bradbury’s classic science fiction novel: Fahrenheit 451. For those who haven’t read the book (or experienced the…

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[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined…

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Click here to view commercial SPOILER ALERT! WATCH THE VIDEO BEFORE READING FURTHER! Okay, either you’ve watched and enjoyed the video, or you don’t take direction well. It’s out of my hands and you’re on your own. First, let me confess that, at 65, I am firmly in the target demographic for this product, although…

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