As digital media usage skyrockets, video has emerged as a game-changing force for B2B manufacturing companies. In manufacturing, video isn’t just about capturing attention. It’s also about simplifying complex processes, showcasing products in their best light, and earning a deep level of trust with potential customers. Think of it as a powerful visual tool that connects with your audience in ways text and images simply can’t.

The numbers speak for themselves. According to Vidico, 87% of B2B marketers are already using video. Why? Because it drives 1,200% more engagement than text and images combined, according to Ziflow. Vidico also notes that businesses that incorporate video into their strategy experience 49% faster revenue growth than those that don’t. So, the question isn’t if you should use video but rather: how are you going to make video work for you?

Why Video Works for B2B Manufacturing

Video helps simplify even the most complicated concepts, making them accessible to a wide range of potential customers. Let’s break down why it’s such a handy tool for manufacturers.

• Makes Complicated Ideas Simple – From running high-tech machinery to managing intricate supply chains, manufacturing can get complex fast. Video can bring clarity to the overly technical. Whether through animations, visual storytelling, or live demos, video makes it easier for your buyers to grasp even the most intricate aspects of your product or service.
• Gives Buyers What They Expect – Here’s the deal: Almost 95% of B2B buyers consider video to be a crucial factor in their decision to proceed with a purchase, according to Brightcove. In an age where digital content abounds, your audience expects more than just static text or brochure-driven sales pitches. Videos offer a dynamic, interactive way for buyers to explore your products, processes, and brand, giving them the engaging content they’re craving.
• Builds Trust and Credibility – A well-produced product demo, a factory tour, or a customer testimonial works wonders in building trust. It shows off your expertise and allows potential clients to see your product in action. When buyers see real people talking about real solutions, they connect with your brand on a deeper level. It’s the kind of credibility that’s hard to establish with written content alone.

The Real Benefits of Video

Let’s talk more about the real, tangible benefits that make video such a powerful tool in your B2B marketing arsenal.

✅ Higher Engagement: Video content doesn’t just attract attention. It keeps it. Videos generate more engagement than any other form of content, grabbing your audience’s attention and keeping them hooked longer.

✅ Strong ROI: For 52% of B2B marketers, video delivers the best return on investment (ROI), according to Hubspot. Why? Because it works. By creating higher engagement and driving conversions, video has a lasting impact.

✅ Better SEO: Video doesn’t just live on your website. It boosts your search engine rankings too. Search engines like Google love video, which helps your content get noticed and drives more traffic to your site.

✅ Streamlining the Sales Funnel: B2B buyers rely on video to make faster decisions. By streamlining how you present information, video helps guide potential customers smoothly from interest and consideration to conversion.

The Future of Video Marketing in B2B Manufacturing

The future of B2B marketing in manufacturing is all about adaptation. As video continues to dominate as a preferred form of content, it’s a must for manufacturers to take full advantage of its benefits. From creating more engaging content to increasing your ROI, video is practically non-negotiable.

So, as you consider how to incorporate video into your strategy, remember that it’s not just about producing one video and calling it a day. It’s about building a library of valuable, informative content that guides your prospects through every stage of their journey. Embrace video, and watch your manufacturing business evolve into a digital-first powerhouse that captures attention, builds trust, and drives conversions.
 

To learn more, read our blog on How Video Drives Engagement Across the Sales Funnel