Instagram is one of the largest social media platforms in the world with over 400 million active monthly users. Advertising on Instagram gives businesses a large platform for their advertisements. So what are some ways to ensure that your ads are effective? Let’s explore some solid tips that will help you advertising efforts on this social media platform. 

1. Only Use Remarkable Visual Content
This may seem like a no-brainer, but it is the first and last thing you should think about before you make any post on Instagram. On other social media platforms copy and text tend to be the focal points, but Instagram is all about visuals. Don’t post anything that is not striking or inspiring looking. Simply reformatting your previous ads for Instagram is not going to cut it. If you want to be successful with your ads on this social media platform than you need to design your ads around the focal point of the service, in this case imagery.

2. Make Your Ads Look Native
If you don’t know what this means, in a nutshell it means make your ads look like all the other content on Instagram and not like an ad. The reason for this is that most people are going to skim right over advertisements without even paying them any attention. However, if you make your ad content look and feel like other Instagram user’s posts then more people are going to stop, notice, and interact with your ad.

3. Use Your Facebook Targeting for Your Instagram Ads
If you are using Facebook’s ad targeting program, you can now use the same strategy for Instagram campaigns. Facebook gives you the ability to deploy campaigns across both platforms simultaneously! This ensures that you and your brand can reach the right audience across both platforms in a seamless fashion – all leading to a more effective reach of your specific targeted demographics.

So, as you plan your next campaign remember that Instagram is no longer a platform for consumer’s social experiences – it’s also a very valuable platform for advertising.