Town of Islip Economic Development

Where Long Island Gets Down to Business


The Town of Islip’s Office of Economic Development (OED) offers a wide array of services and benefits to help companies establish or expand their businesses in Islip, but it was their own brand that was in need of development. Their website was antiquated, their brand message wasn’t reaching its target audience, and its services were, in general, being underutilized. Our mission was to move the OED into the spotlight as one of the Town of Islip’s key divisions, and to build greater awareness of its many incentive packages and services. We began with a total rebrand, from a new logo design and tagline to an updated website that was more modern, more responsive and simpler for users to navigate. Once finished, we developed a fully integrated plan, including radio, print and digital advertising, plus social media, printed collateral and email marketing, which moved audiences to visit the new site to learn more about setting up shop in Islip.

Ads That Let Others Sing TOI’s Praises


Town of islip print ads

TOI Client Success Stories Come to Visual Life


Digital and Social Campaigns Connecting TOI to Its People


Town of Islip Economic Development digital ad banner mockup

A New Website as Beautiful as The Town it Promotes


Town of Islip Economic website screenshot

Other Work


Hoya HD3

Hoya HD3

Suffolk County Fire and Rescue Emergency Services

Suffolk County Fire and Rescue Emergency Services

Monroe College

Monroe College

Mill-Max

Mill Max

Like What You See?


So did others—from national and regional marketing competitions to digital and social media honors for excellence—SMM has won many awards with our clients. Here are a few recent winners that honor our client’s businesses and the excellence we have accomplished together.

LET'S GET MOVING

811 West Jericho Turnpike
Smithtown, NY 11787
631-265-5160
marketing@smmadvertising.com

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