Town of Islip Economic Development

The Town of Islip’s Office of Economic Development (OED) offers a wide array of services and benefits to help companies establish or expand their businesses in Islip, but it was their own brand that was in need of development. Their website was antiquated, their brand message wasn’t reaching its target audience, and its services were, in general, being underutilized. Our mission was to move the OED into the spotlight as one of the Town of Islip’s key divisions, and to build greater awareness of its many incentive packages and services. We began with a total rebrand, from a new logo design and tagline to an updated website that was more modern, more responsive and simpler for users to navigate. Once finished, we developed a fully integrated plan, including radio, print and digital advertising, plus social media, printed collateral and email marketing, which moved audiences to visit the new site to learn more about setting up shop in Islip.

Ads That Let Others Sing TOI’s Praises