It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes to [...]
For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple [...]
The generation of digital natives just now beginning to enter the workforce have gaming built into their DNA. To compete for the best and the brightest, and get the most from their performance, it [...]
Their nearly organic relationship with digital technology makes them less subject to the constrictions of time and geography that affect their parents. They are both achievement driven and highly competitive. I currently [...]
