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SEO Ranking factors: Content, code, social signals, structure, link popularity

SEO Ranking Factors - organic searchOne of the biggest sources of traffic to your website is via search engine results. And, if you want to increase your standing in those results, you need to make sure the search engine algorithm looks at your page, and decides you deserve to be at the front of the line in an organic search. Doing that organically isn’t easy, but it can be done if you follow these simple steps.

#1: Use The Right Keywords

While they might feel old-school, keywords are still one of the most important aspects of search engine optimization. Picking, and focusing, on keywords will do wonders for your page.

#2: Have a Blog

While it might feel like a lot of work, a blog is a great addition to your site. It’s like adding a swimming pool to your house; it increases the value, and search engines will notice it.

#3: Get High-Quality Backlinks

Backlinks may not be the end-all, be-all that they once were, but they’re still an important part of your site’s ranking. If high-quality sites link to you, then your spot in the search results will go up.

#4: Update Regularly

If a site has no activity from the owner, it starts to look like a haunted house. Make sure you update with new content on a regular basis to keep search engines interested.

#5: Get More Traffic

The more traffic a website gets, the more popular it seems. And the more popular a site is, the higher in the search results it goes. It becomes a bit of a self-perpetuating cycle.

#6: Use The Proper Tags

The metatags on your pages have a big effect on where you stand in search results. Don’t neglect them, or overfill them. Target your tags, and they’ll help you get closer to the top spot.

#7: Keep Your Site Neat and Clean

If humans have trouble navigating your site, then a search engine won’t do much better. It crawls over every page, so make sure your site it’s easy to travel.

#8: Fix Broken Links

There is nothing worse for your credibility than broken links. Search engines take off points for that, and they’ll irritate your viewers. Sweep through, and make sure all your links lead where they’re supposed to.

#9: Use Social Media

Social media can help you spread your brand, and make more people aware of you. That increased attention, backlinks, and organic traffic can boost your search engine ranking significantly.

#10: Never Get Complacent

Your search engine ranking is like a fire; just because you built it up once, that doesn’t mean it’s going to stay that way. You need to stay on top of it, and to perform regular tests to make sure you’re as optimized as you can be if you want to keep hold of your top slot.

Good planning and attention to these important organic search tips will get you to the top of the page!

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