our culture at SMM

...is decidedly informal. Advertising is a collaborative art, and it thrives in an atmosphere that is open, relaxed and friendly. We don’t allow tiles or layers of management to get in the way of communication, or let egos impede cooperation and stifle good ideas. We expect the same from our clients, because only through openness and honesty can we come to understand their brand’s personality and deliver focused, creative advertising.

SMM Advertising

811 West Jericho Turnpike, Smithtown, NY 11787
Phone: 631-265-5160

In need of a marketing strategy?
marketing@smmadvertising.com

Looking for a career:
career@smmadvertising.com

27 06, 2019

Is Your Corporate Website ADA Compliant?

By |June 27th, 2019|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Marketing, SEO|0 Comments

What does the American Disabilities Act (ADA) of 1990 have to do with commercial websites in 2019? This isn’t the setup for a lame corporate joke. The truth is, the law created on the cusp [...]

22 11, 2017

Five Ways to Get the Most Out of Mobile

By |November 22nd, 2017|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Marketing, Social Media, Topical Issues|0 Comments

Recent studies show that people spend at least five hours each day on their cell phones and other devices—a 20 percent increase in usage from just two years ago. In recent years, people [...]

6 04, 2015

Mobile as the Medium

By |April 6th, 2015|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Business Dilemas, Marketing, Topical Issues|0 Comments

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on [...]

16 01, 2015

In-House or Outside Advertising Agency?

By |January 16th, 2015|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Business Dilemas, Marketing, Topical Issues|0 Comments

The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if [...]

5 11, 2014

Your next hire … left brain vs right brain … what side of the brain aisle are they on?

By |November 5th, 2014|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Human Resources, Social Media, Topical Issues|0 Comments

Functions from both sides of the brain exist in most and we use the side that we are tasked with at the time. Brain functions and why they matter to marketers [...]

15 11, 2013

Closing the Digital Divide: Part 2: Customer Service

By |November 15th, 2013|Advertising Agency Issues, Blog, Topical Issues|0 Comments

Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers [...]

16 09, 2013

Cyberterrorism

By |September 16th, 2013|Advertising Agency Issues, Blog, Business Dilemas|1 Comment

Cybersecurity is as necessary for us today as having an army to protect our borders, or a police force patrolling our local streets. The Internet is no longer just a means of communication, but [...]

15 04, 2013

What Is Advertising?

By |April 15th, 2013|Advertising Agency Issues, Advertising/Marketing, Blog, Social Media|0 Comments

Okay, that might seem like an odd question to be coming from someone who has been involved in advertising and marketing communications for more than 40 years. The perspective that my long tenure [...]

2 04, 2013

John Wanamaker … We Have an Answer

By |April 2nd, 2013|Advertising Agency Issues, Advertising/Marketing, Blog|0 Comments

He opened the first department store in Philadelphia, is credited with inventing the price tag, and he may well have created the idea of the seasonal sale. In 1874 he became the first [...]

12 11, 2010

You can’t spell ROI without “R” or “I”

By |November 12th, 2010|Advertising Agency Issues, Advertising/Marketing, Blog, Business Dilemas, Social Media, Topical Issues|0 Comments

For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles [...]