Advertising Agency Issues

Five Ways to Get the Most Out of Mobile

Line of office professionals on mobile devices

In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…

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Mobile as the Medium

Woman using her cell phone in Subway

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…

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In-House or Outside Advertising Agency?

stones on beach balanced on large rock

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””] [/imageframe]The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For…

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Your next hire … left brain vs right brain … what side of the brain aisle are they on?

illustration of two sides of brain analytical vs creative

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…

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Closing the Digital Divide: Part 2: Customer Service

hand with marker checked off one star of scale of 5 stars

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My…

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Cyberterrorism

cybercode with word threat

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] How I Learned to Stop Worrying and Love Big Brother Well, maybe not “love” exactly, but at least peacefully coexist and accept the new realities of privacy and security in the digital era (apologies to Dr. Strangelove). I can’t verify it, but I’m…

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What Is Advertising?

square of words, Advertising highlighted

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Okay, that might seem like an odd question to be coming from someone who has been involved in advertising and marketing communications for more than 40 years. The perspective that my long tenure provides, however, is what brings the query to mind. On…

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John Wanamaker … We Have an Answer

Man watching TV with hands crossed behind head

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] He opened the first department store in Philadelphia, is credited with inventing the price tag, and he may well have created the idea of the seasonal sale. In 1874 he became the first retailer to place a half-page newspaper ad, and the first…

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You can’t spell ROI without “R” or “I”

ROI equals gains minus costs divided by costs multiply by 100

For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…

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