Advertising/Marketing
Part 2: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 6. Keep your ego home. Don’t confuse you with your company.…
Read MoreYou can’t spell ROI without “R” or “I”
For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…
Read MorePart 1: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! -Charlie MacLeod President SMM Advertising 1. Be nice. The outward respect and kindness you bestow on…
Read MoreBaseball is a Business, but Business Isn’t Baseball
It became a hot topic the other day, although I’m having a difficult time understanding why. In last Wednesday’s baseball game between the New York Yankees and the Tampa Bay Rays, shortstop Derek Jeter was awarded first base because the umpire believed that he had been hit by a pitch; a misconception Jeter played up…
Read MoreReady To Plant Some Seeds after the Economic Downturn ?
You’ve been a couch potato long enough – get up! Spring seems to have sprung, or at minimum be just around the corner. Where will you be, come the fall? Often during an economic downturn, there are a few stages we go thru; fight, denial, realization, and then atrophy. I don’t know about you but…
Read MoreIs Tiger Ready to Come Out of the Woods?
A few weeks ago this blog raised questions about the wisdom of using celebrities in advertising, particularly in the wake of Tiger Woods’ rapid fall from testimonial grace. Yesterday the Tiger Redemption Tour (soon to be part of the PGA Tour) reached a milestone with the announcement that he would resume his golf career at…
Read MoreTop 8 Ways to Show Employee Appreciation in a Tough Economy
This week marks National Employee Appreciation Week in the United States, a time for employers to stop and say “thank you” to all of their employees. In speaking with human resource professionals all day, every day, I hear of many companies that feel as though they are running on empty, with no resources left with…
Read MoreInternet Killed the TV Spot
The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…
Read MoreGoogle Commercial is Super Advertising
The Google commercial that ran during the Super Bowl is truly a keeper. Why? In advertising we try to create messaging that attracts attention. Google did that by displaying its ultra simple web page as the one and only visual to the spot. It was so simple and true to their product attributes. Because much…
Read MoreParkinsons Law in a Digital World
Not too long ago I posted a blog paralleling Gresham’s Law in economics to issues in digital communication. Well, there’s another principle of economics I see applying to our brave, new digital world: the one propounded (with tongue firmly in cheek) by C. Northcote Parkinson in the November 19,1955 issue of The Economist. Parkinsons Law…
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