Advertising/Marketing
Marketing Automation – The Fastest Growing Discipline in Corporate Marketing
It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes to building leads and growing sales for the C-suite. Technology allows us to capture more and more information about our brand…
Read MoreWhy Use Social Media for B2B Marketing?
Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to…
Read MoreSMM’s Weekly Picks: Our must-have app
Each Friday, members of our team will let us know what they’re into this week based on a certain topic. In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app of the moment. “Instagram isn’t just a tool to share photos, but a way to tell your story and share…
Read MoreSo, You Think You Know B2B Marketing?
For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height of creativity was to put…
Read MoreSearching for Analogs in a Digital World
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Marketing to Individuals It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have…
Read MoreNew P-words to Ponder to the Classical four Ps
My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…
Read MoreMind Your Ps and Qs
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] The Traditional Four Ps of Marketing I graduated from engineering school back in the 1960s (no, I wasn’t a prodigy; I’m just that old). When I speak about the experience I like to joke that it was easier then because we only had…
Read MoreSMM Advertising Brand Makeover Series: Part 2
SMM recently completed some brand “makeovers.” Brand Makeover #2: Nationwide. Visit us on Facebook and let us know what you think! For an investigation service, the Nationwide Screening Services brand makeover replaced an outdated look with on that speaks of security and strength.
Read MoreSMM Advertising Brand Makeover Series: Part 1
SMM recently completed some brand “makeovers.” Brand Makeover #1: Eldor. Visit us on Facebook and let us know what you think! The brand makeover helped Eldor, a municipal contractor, redefine itself as a multifaceted business in the commercial construction and renewable energy markets.
Read MoreAntisocial Media: Verizon vs FCC Net Neutrality Law
It’s been more than six decades since the release of The Bias of Communication by economist Harold Innis, which Amazon describes as, “One of the most influential books ever published in Canada.” Unless you are a student of communication, you may not be aware of his work, but much of what Marshall McLuhan popularized in…
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