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Top 10 Ways to Super Charge and Optimize Your Job Postings
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Trying to hire? In 2015, the chances are that your candidates will type a job title into a search engine. This is why it is important to optimize your job postings and keep them highly visible. If candidates can’t find your postings, you…
Read MoreIn-House or Outside Advertising Agency?
The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For at least one generation of business, companies have struggled with the question…
Read MoreHealthcare Marketing – An Emphasis on Digital
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer. At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…
Read MoreYour next hire … left brain vs right brain … what side of the brain aisle are they on?
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…
Read MoreMarketing Automation – The Fastest Growing Discipline in Corporate Marketing
It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes to building leads and growing sales for the C-suite. Technology allows us to capture more and more information about our brand…
Read MoreWhy Use Social Media for B2B Marketing?
Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to…
Read MoreSMM’s Weekly Picks: Our must-have app
Each Friday, members of our team will let us know what they’re into this week based on a certain topic. In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app of the moment. “Instagram isn’t just a tool to share photos, but a way to tell your story and share…
Read MoreSo, You Think You Know B2B Marketing?
For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height of creativity was to put…
Read MoreDamage Control in the Digital World
In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in…
Read MoreThrough the Digital Looking Glass
I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish notion…” The ability to see yourself through the eyes of others, and…
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