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Part 2: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 6. Keep your ego home. Don’t confuse you with your company.…
Read MoreYou can’t spell ROI without “R” or “I”
For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…
Read MorePart 1: How to Stay in Business for 25 Years (25 Tips)
Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! -Charlie MacLeod President SMM Advertising 1. Be nice. The outward respect and kindness you bestow on…
Read MoreBaseball is a Business, but Business Isn’t Baseball
It became a hot topic the other day, although I’m having a difficult time understanding why. In last Wednesday’s baseball game between the New York Yankees and the Tampa Bay Rays, shortstop Derek Jeter was awarded first base because the umpire believed that he had been hit by a pitch; a misconception Jeter played up…
Read MoreThe Spread Sheet of Dorian Gray – Living Within Your Means
A few weeks ago, along with several other agency owners from around the country, I participated in a forum at the American Association of Advertising Agencies in Manhattan. During our discussions, someone mentioned the case of an advertising agency that had recently been purchased by an investment consortium. It seems that, following the acquisition, agency…
Read More7 Ways an Aging Workforce Will Affect HR
The number of employees working into their senior years continues to grow for a variety of reasons, with financial need, the failure of private pension plans, and lack of sufficient health benefits being among the most prominent. Older workers typically bring many vital assets to the table, such as solid life experience, better attitudes, work…
Read More10 Recruitment Techniques for Post-Recession War for Talent
As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good…
Read MoreThe Passive Job Seeker Is Golden
Especially in today’s economic environment, employers are becoming increasingly “choosy” with regard to whom they hire… and rightfully so. With the unemployment rate reaching highs that we have not seen in decades, more and more job seekers have resorted to “fabricated enthusiasm” in hopes of impressing recruiters. These candidates are willing to settle for a…
Read MoreReady To Plant Some Seeds after the Economic Downturn ?
You’ve been a couch potato long enough – get up! Spring seems to have sprung, or at minimum be just around the corner. Where will you be, come the fall? Often during an economic downturn, there are a few stages we go thru; fight, denial, realization, and then atrophy. I don’t know about you but…
Read MoreIs Tiger Ready to Come Out of the Woods?
A few weeks ago this blog raised questions about the wisdom of using celebrities in advertising, particularly in the wake of Tiger Woods’ rapid fall from testimonial grace. Yesterday the Tiger Redemption Tour (soon to be part of the PGA Tour) reached a milestone with the announcement that he would resume his golf career at…
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