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Effective Psychological Tactics for Your Next Video
If you took psychology in college, you may remember the elaboration likelihood model of persuasion, or ELM. Developed by researchers Richard E. Petty and John Cacioppo, ELM explains that messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a…
Read MoreThe Essential Basics in Digital Marketing
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is it that you are telling your customers? What do you want them to know? What…
Read MoreThe Impact of Daylight Savings Time on Advertising
With daylight savings time just around the corner, thoughts turn to spring and the coming of summer. Shorts and swimsuits will soon be replacing sweaters and mittens. In the world of advertising, thoughts turn to seasonal marketing. You’ve probably noticed portable chairs and beach towels replacing windshield scrapers and thermal blankets at your local supermarket…
Read MoreA Strong Employer Brand
In today’s competitive business world, having a strong employer brand helps to attract and retain top talent. Just as consumers may be attracted to a brand’s goods and services, people are attracted to a company’s reputation as an employer. A brand that resonates with the kind of people your organization wants to hire is a great…
Read MoreThe Progression of Virtual and Augmented Reality
So what’s all this about Virtual and Augmented Reality? Well it looks like this technology is really taking off, and marketers can take great advantage of them. Let’s take a look. VR (Virtual Reality) and AR (Augmented Reality) is vital for their respective markets. Innovators are researching, learning, creating, and producing this technology more efficiently…
Read MoreHighlights of CES 2017 Leave Your Head Spinning
The 50th Anniversary of the Consumer Electronics Show just wrapped in Las Vegas, and the advances in everyday technology at this year’s show range from minor improvements to major new players. According to CNET’s John Falcone, the world’s premier technology show revealed everything from the jaw-dropping to the groan-inducing to the just plain fun. Here…
Read MoreWhy Hershey’s Kisses and Christmas Are So Connected
Twenty seven years ago, Hershey’s brand manager John Dunn was overseeing some potential TV spots and finished ahead of schedule. Instead of boarding a flight back to Pennsylvania, he asked their advertising firm, Ogilvy and Mather, to use the extra time to create a holiday themed ad. It was really just a fun experiment –…
Read MoreAmazon Go: A new way to shop
No lines. No checkout. (No, seriously.) It sounds too good to be true, but Amazon Go is about to make it a reality for people in their Seattle test store. Amazon Go is a shopping model that allows you to walk into a store, grab what you need and leave. You won’t have to wait…
Read MoreYour Website. Three Tips Beyond the Obvious.
The unique way your company brands itself and its mission online is your Digital DNA and its importance is a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated!. Post daily on…
Read More3 Secrets for Writing Great Content
If you are running a business, you’ve undoubtedly considered the value of content on your company’s website and social media sites to increase sales and grow your company’s brand name. However, just any content will not do the job. You need content that is search engine optimized (SEO content), informative, factual and entertaining. So, what…
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