Marketing
Five Questions to Consider When Marketing on Facebook
Chances are, you’re already using Facebook to reach your current and potential customers. Although the platform is a great way to get eyes on your website, promote sales, and engage with your audience, your efforts may not be as fruitful as they could be if you’re using it incorrectly. Are you using Facebook in a…
Read MoreWhy Employee Satisfaction Is an Effective Marketing Tool
You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes…
Read MoreThe Difference Between Marketing and Advertising
The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan…
Read MoreFive Instagram Marketing Tips
Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-…
Read MoreTwitter Hashtag Do’s and Don’ts
With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your…
Read MoreIncrease Email Engagement Through Automation
Email is an effective way to stay in touch with your audience, but it can also be time consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Activecampaign and set them to…
Read MoreGetting Under the Influencer: 5 Strategies for Influencer Marketing
Word-of-mouth marketing is one of the most effective strategies a company can use, since consumers are inclined to buy products based on the recommendations of people they know and trust. But that trust is not limited to people consumers know personally: Influential people, from celebrities to experts in a specific field, can also garner the…
Read MoreGet Results With a Strong Call to Action
If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a newsletter, click on a webpage, or purchase a product that’s on sale, a strong call to action will lead them…
Read MoreFive Reasons Cause Marketing Is So Attractive
Since the 1970s, the use of cause marketing has become increasingly popular among nonprofit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are…
Read MoreFive Facts About Color Every Marketer Should Know
We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re…
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