Social Media
5 Ways to Get Connected With Generation Z
Marketers are continually trying to figure out how to capture the imagination of millennials—a generation that consumes information in ways they had never seen before. Now there’s a new generation in town, Generation Z, and they’re even more complicated than their older siblings. However, understanding them is well worth the effort, as they currently make…
Read MoreFive Marketing Psychology Principles You Shouldn’t Ignore
For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order…
Read MoreFive Ways to Get the Most Out of Mobile
In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…
Read MoreFive Questions to Consider When Marketing on Facebook
Chances are, you’re already using Facebook to reach your current and potential customers. Although the platform is a great way to get eyes on your website, promote sales, and engage with your audience, your efforts may not be as fruitful as they could be if you’re using it incorrectly. Are you using Facebook in a…
Read MoreFive Instagram Marketing Tips
Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-…
Read MoreTwitter Hashtag Do’s and Don’ts
With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your…
Read MoreGetting Under the Influencer: 5 Strategies for Influencer Marketing
Word-of-mouth marketing is one of the most effective strategies a company can use, since consumers are inclined to buy products based on the recommendations of people they know and trust. But that trust is not limited to people consumers know personally: Influential people, from celebrities to experts in a specific field, can also garner the…
Read MoreGet Results With a Strong Call to Action
If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a newsletter, click on a webpage, or purchase a product that’s on sale, a strong call to action will lead them…
Read MoreFive Reasons Cause Marketing Is So Attractive
Since the 1970s, the use of cause marketing has become increasingly popular among nonprofit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are…
Read MoreEffective Psychological Tactics for Your Next Video
If you took psychology in college, you may remember the elaboration likelihood model of persuasion, or ELM. Developed by researchers Richard E. Petty and John Cacioppo, ELM explains that messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a…
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