Social Media
The Essential Basics in Digital Marketing
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is it that you are telling your customers? What do you want them to know? What…
Read MoreYour Website. Three Tips Beyond the Obvious.
The unique way your company brands itself and its mission online is your Digital DNA and its importance is a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated!. Post daily on…
Read More3 Secrets for Writing Great Content
If you are running a business, you’ve undoubtedly considered the value of content on your company’s website and social media sites to increase sales and grow your company’s brand name. However, just any content will not do the job. You need content that is search engine optimized (SEO content), informative, factual and entertaining. So, what…
Read MoreThe Death and (Possible) Resurrection of Vine
The recent news that Vine, the pioneer of short-form video creation and sharing, had collapsed threw everyone for a loop. Only this time the loop didn’t get funnier with repetition. The questions are plenty and the answers, at this point, are few. However, this is what we know so far. What Happened to Vine? On…
Read MoreI’m voting for Charlie Brown!
Charlie Brown and his bossy frenemy Lucy Van Pelt along with Joe Cool Snoopy are being featured in their own campaigns – all with different platforms (Lucy promises us all, “Crabbiness you can count on!”). Celebrities including Aisha Taylor, John Oliver and Whoopi Goldberg have produced public service announcements to help promote voter registration and…
Read MoreMake Podcasting Part of Your B2B Strategy
Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important plan your podcasting strategy. When to start a podcast The best time to implement…
Read More10 Ways to Boost Your Ranking in Organic Search Results
One of the biggest sources of traffic to your website is via search engine results. And, if you want to increase your standing in those results, you need to make sure the search engine algorithm looks at your page, and decides you deserve to be at the front of the line in an organic search.…
Read MoreHow Social Media Will Play a Role in the Rio Olympic Games
Social media plays a large role in society today. An international sporting event, such as the Rio Olympic Games, will be a trending topic long after the games are over. NBC and Social Media Influencers NBC has the broadcast rights to Olympic coverage until 2032 and this includes television as well as mobile viewing. NBC…
Read MoreThree Tips for Effective Advertising on Instagram
Instagram is one of the largest social media platforms in the world with over 400 million active monthly users. Advertising on Instagram gives businesses a large platform for their advertisements. So what are some ways to ensure that your ads are effective? Let’s explore some solid tips that will help you advertising efforts on this social…
Read MoreThe Pokémon Craze in 60 Seconds
You’ve all heard about Pokémon Go by now – it’s taken the world by storm – in each neighborhood and city. Pokémon Go is a free app available for both iPhone and Android devices that utilizes your real-world surroundings through GPS technology. The app encourages you to get up and go – to explore the…
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