Social Media Archives - Page 6 of 7

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] A recent article on LuxuryDaily.com, an online newsletter for marketers of luxury goods and services, suggested ways of targeting digital advertising campaigns to “affluent males versus females.” The writer’s premise was based on apparent differences in how women and men tend to use…

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined…

Click here to view commercial The campaign for K-Swiss TUBES athletic shoes does a one-eighty on the product placement concept by taking a fictional character (Kenny Powers of HBO’s Eastbound and Down), building an advertising campaign around him, and then integrating him into the company brand with unabashedly vulgar and hysterically funny viral videos. Powers…

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] If anyone still doubts the transformational effects the digital media are having on our culture, the recent events in Egypt and Tunisia should finally set them to rest. In both cases, social networks, predominately Facebook and Twitter, are acknowledged as being instrumental in…

For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…

As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good…

This week marks National Employee Appreciation Week in the United States, a time for employers to stop and say “thank you” to all of their employees. In speaking with human resource professionals all day, every day, I hear of many companies that feel as though they are running on empty, with no resources left with…

The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…

Not too long ago I posted a blog paralleling Gresham’s Law in economics to issues in digital communication. Well, there’s another principle of economics I see applying to our brave, new digital world: the one propounded (with tongue firmly in cheek) by C. Northcote Parkinson in the November 19,1955 issue of The Economist. Parkinsons Law…

Companies often use celebrities in advertising because of the name recognition and emotions that a celebrity evokes. Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with Kobe…

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Social Media

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