Topical Issues
Is Using Celebrities in Advertising Worth the Risk?
Companies often use celebrities in advertising because of the name recognition and emotions that a celebrity evokes. Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with Kobe…
Read MoreMore Patient than Impatiens
They say nothing in life is certain except death and taxes. In my small nook of the world, the other certainty is the little house I pass going to and from work that plants hundreds of impatiens along the roadside every year. They start as small seedlings in early spring, and by the summer they…
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