Skip to content
illustration of medical icons surrounding a mobile device

[Image: Adweek]

paid blogging

In the October 13th New York Times editorial regarding “Truth in Advertising…” they claim perfectly sound reasons for consumers to be wary of how social networking site content is possibly deceitful. All too often corporations hire bloggers to “fake” positive opinions about products and services offered, or celebrities are secretly hired to endorse a product without disclosing their positive opinions for hire. The Times reminds us that “Deceiving consumers has long been illegal” and that the Federal Trade Commission (FTC) has amended its consumer guidelines recently to “clarify that they also apply to blogs, Twitter and other forms of online communication.” One update includes the demand for celebrity endorsers to disclose “payments in cash or kind” from companies whose products they endorse. As a principal in a New York based advertising company, I applaud and agree with the updates of the FTC Guidelines.  For years we have been applying similar rules and integrity to the messaging we produce for our clients and those rules should certainly apply online as well. Social networking sites should continue as venues for trust building among online communities and the recent revisions to the FTC Guidelines help do that.


Charles MacLeod

President/CEO of Sanna Mattson MacLeod

Charles on: Facebook & Linkedin

President Sanna Mattson MacLeod



  1. Cristinel on January 15, 2014 at 7:33 pm

    You have made some good points there. I looked on the internet to find out more about the issue and found most people will go along with your views on this website.|

  2. Cherly Dirienzo on February 20, 2014 at 8:54 pm

    I just want to say I am beginner to blogging and site-building and actually liked you’re web blog. Almost certainly I’m want to bookmark your blog . You absolutely come with exceptional article content. Thanks a lot for sharing your blog.

  3. Darrel on July 20, 2015 at 11:29 pm

    Great delivery. Solid arguments. Keep up the good work.

  4. Michael on October 5, 2019 at 5:54 pm

    “Thanks for sharing, this is a fantastic blog post.Really looking forward to read more.”

Scroll To Top