Posts Tagged ‘digital technology’

So, You Think You Know B2B Marketing?

70s print ad of a woman holding an electronic device

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B…

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The Game’s Afoot, and It Means Business.

silhouettes of business professionals at table with tech bubbles overhead

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Ender’s Game is a science fiction novel by Orson Scott Card, and the basis for a recently released motion picture starring Harrison Ford (no stranger to the genre). While I have not yet seen the movie, I’ve read the book and it provides…

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The 21st Century Workplace: Life Among the Digital Natives

group of children on mobile devices

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined…

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