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In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in…

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As public relations blunders and communications gaffes go, this one is a doozey — on a par with the French Queen’s infamous, “Let them eat cake.” In the interests of transparency I should mention that I am a long-time fan of the New York Giants football team, and this deals with one of their oldest…

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This is the official Sanna Mattson MacLeod blog, where each week you’ll find blog posts from a member of the SMM team. We are a full-service advertising agency, which means you’ll be seeing posts related to each of departments, such as Recruitment, Art, Media, Communication, Creative and — my personal favorite —New, or Social Media.…

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