Business Dilemas
10 Recruitment Techniques for Post-Recession War for Talent
As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good…
Read MoreThe Passive Job Seeker Is Golden
Especially in today’s economic environment, employers are becoming increasingly “choosy” with regard to whom they hire… and rightfully so. With the unemployment rate reaching highs that we have not seen in decades, more and more job seekers have resorted to “fabricated enthusiasm” in hopes of impressing recruiters. These candidates are willing to settle for a…
Read MoreTop 8 Ways to Show Employee Appreciation in a Tough Economy
This week marks National Employee Appreciation Week in the United States, a time for employers to stop and say “thank you” to all of their employees. In speaking with human resource professionals all day, every day, I hear of many companies that feel as though they are running on empty, with no resources left with…
Read MoreReality TV Breeds Reality Advertising?
Living in New York, aka the Pizza Capital of the World, often (or usually) when the name “Domino’s” is mentioned there’s a good amount of snickering, if not an all out LOL. In fact, if you really stop to think about it, it’s amazing the pizza chain is still in existence at all. So this…
Read MoreParkinsons Law in a Digital World
Not too long ago I posted a blog paralleling Gresham’s Law in economics to issues in digital communication. Well, there’s another principle of economics I see applying to our brave, new digital world: the one propounded (with tongue firmly in cheek) by C. Northcote Parkinson in the November 19,1955 issue of The Economist. Parkinsons Law…
Read MoreIs Using Celebrities in Advertising Worth the Risk?
Companies often use celebrities in advertising because of the name recognition and emotions that a celebrity evokes. Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with Kobe…
Read MoreIntellectual Property and the Economics of Entertainment
There’s been buzz over the past few weeks concerning how Condé Nast, the New York Times, and other publishing companies are busily preparing digital versions of their various publications. The gist is that they want to be ready for the only-rumored, yet heavily hyped, Apple Tablet. Apparently, the Kids From Cupertino have achieved such a…
Read MoreHow to “Sell” Hard to Fill Job Positions at Your Company
Even though we are still experiencing high unemployment, every recruiter has positions in their company that seem impossible to fill. Sometimes it’s an inconsistency between the expectations of the position and the proposed salary. Or perhaps it’s a position that unrealistically encompasses too many job categories; such as “need knowledge of graphic design, marketing, database…
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