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How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a single brand name that is sold by the same company. For example,…

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On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for viewership on outdoor advertising is quite high.  Mobile devices, auto and pedestrian traffic, people’s attention spans and the time available…

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Whether you’re advertising or posting on social media, using the right visuals can grab people’s attention and keep them engaged. Unfortunately, some people treat their choice of images like an afterthought that they only include because they’re supposed to. If you want to get the most out of your visual marketing, and maximize the use…

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We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re…

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The unique way your company brands itself and its mission online is your Digital DNA and its importance is a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated!. Post daily on…

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SMM recently completed some brand “makeovers.” Brand Makeover #2: Nationwide. Visit us on Facebook and let us know what you think! For an investigation service, the Nationwide Screening Services brand makeover replaced an outdated look with on that speaks of security and strength.

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SMM recently completed some brand “makeovers.” Brand Makeover #1: Eldor. Visit us on Facebook and let us know what you think! The brand makeover helped Eldor, a municipal contractor, redefine itself as a multifaceted business in the commercial construction and renewable energy markets.

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For many industrial marketers, trade shows are the biggest outreach to customers and prospects, representing the largest single commitment of marketing dollars and manpower. But getting attention and drawing visitors is a huge challenge, especially for smaller companies without the deep pockets to take enormous space filled with glitzy displays and crowd-drawing celebrities.  The results…

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There’s a quiet revolution going on. Some see it as a third industrial revolution. The first gave us steam power, factories and railroads. The second brought new sources of power, new materials and the assembly line. The essence of both was mass production; the new industrial revolution turns that concept upside down. In the process…

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