Design
Managing A Brand Strategy Across Many Product Lines
How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a single brand name that is sold by the same company. For example,…
Read MoreOutdoor Advertising Tips That Will Get You Noticed
On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for viewership on outdoor advertising is quite high. Mobile devices, auto and pedestrian traffic, people’s attention spans and the time available…
Read MoreChoose the Right Social Media Marketing Images With These Five Tips
Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the next…
Read MoreFive Tips to Maximize Your Visual Marketing
Whether you’re advertising or posting on social media, using the right visuals can grab people’s attention and keep them engaged. Unfortunately, some people treat their choice of images like an afterthought that they only include because they’re supposed to. If you want to get the most out of your visual marketing, and maximize the use…
Read MoreFive Facts About Color Every Marketer Should Know
We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re…
Read MoreYour Website. Three Tips Beyond the Obvious.
The unique way your company brands itself and its mission online is your Digital DNA and its importance is a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated!. Post daily on…
Read MoreSMM Advertising Brand Makeover Series: Part 2
SMM recently completed some brand “makeovers.” Brand Makeover #2: Nationwide. Visit us on Facebook and let us know what you think! For an investigation service, the Nationwide Screening Services brand makeover replaced an outdated look with on that speaks of security and strength.
Read MoreSMM Advertising Brand Makeover Series: Part 1
SMM recently completed some brand “makeovers.” Brand Makeover #1: Eldor. Visit us on Facebook and let us know what you think! The brand makeover helped Eldor, a municipal contractor, redefine itself as a multifaceted business in the commercial construction and renewable energy markets.
Read MoreMarketing in the Post-industrial Age – 3D Printing
There’s a quiet revolution going on. Some see it as a third industrial revolution. The first gave us steam power, factories and railroads. The second brought new sources of power, new materials and the assembly line. The essence of both was mass production; the new industrial revolution turns that concept upside down. In the process…
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