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Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to…

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As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good…

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Especially in today’s economic environment, employers are becoming increasingly “choosy” with regard to whom they hire… and rightfully so. With the unemployment rate reaching highs that we have not seen in decades, more and more job seekers have resorted to “fabricated enthusiasm” in hopes of impressing recruiters. These candidates are willing to settle for a…

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[Image: Adweek] In the October 13th New York Times editorial regarding “Truth in Advertising…” they claim perfectly sound reasons for consumers to be wary of how social networking site content is possibly deceitful. All too often corporations hire bloggers to “fake” positive opinions about products and services offered, or celebrities are secretly hired to endorse a…

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