Advertising
Why Hershey’s Kisses and Christmas Are So Connected
Twenty seven years ago, Hershey’s brand manager John Dunn was overseeing some potential TV spots and finished ahead of schedule. Instead of boarding a flight back to Pennsylvania, he asked their advertising firm, Ogilvy and Mather, to use the extra time to create a holiday themed ad. It was really just a fun experiment –…
Read More3 Secrets for Writing Great Content
If you are running a business, you’ve undoubtedly considered the value of content on your company’s website and social media sites to increase sales and grow your company’s brand name. However, just any content will not do the job. You need content that is search engine optimized (SEO content), informative, factual and entertaining. So, what…
Read MoreMake Podcasting Part of Your B2B Strategy
Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important plan your podcasting strategy. When to start a podcast The best time to implement…
Read More10 Ways to Boost Your Ranking in Organic Search Results
One of the biggest sources of traffic to your website is via search engine results. And, if you want to increase your standing in those results, you need to make sure the search engine algorithm looks at your page, and decides you deserve to be at the front of the line in an organic search.…
Read MoreHow Social Media Will Play a Role in the Rio Olympic Games
Social media plays a large role in society today. An international sporting event, such as the Rio Olympic Games, will be a trending topic long after the games are over. NBC and Social Media Influencers NBC has the broadcast rights to Olympic coverage until 2032 and this includes television as well as mobile viewing. NBC…
Read More3 Helpful Ways to Improve Facebook Ads
Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use…
Read MoreNew Advertising Options from Facebook
With the continued rise of social media, advertising opportunities also grow. The Facebook platform has 1.59 billion monthly users as of April 2016. And each of those users is a potential customer for thousands of products and services. So what is Facebook up to lately, that its advertisers can utilize to better target and create…
Read MoreAd Blocking: The Challenge for Marketers
One of the most formidable challenges for marketers today and the foreseeable future is ad blocking. Digital media has been creating what may be described as a resentful customer experience for users. Few of us want to be interrupted by an ad that blocks the screen when viewing desired content. There is no doubt ad…
Read MoreMobile as the Medium
Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…
Read MoreIn-House or Outside Advertising Agency?
The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For at least one generation of business, companies have struggled with the question…
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