Advertising
October 2011 Chatter
Click here to view commercial When I was a kid, Old Spice After Shave was about even with ugly neckties as the default setting on Father’s Day gifts. Yes, I gave my dad Old Spice and, considering the blue collar job he had in those days, my guess is that he hardly (if ever) used…
Read MoreBaseball is a Business, but Business Isn’t Baseball
It became a hot topic the other day, although I’m having a difficult time understanding why. In last Wednesday’s baseball game between the New York Yankees and the Tampa Bay Rays, shortstop Derek Jeter was awarded first base because the umpire believed that he had been hit by a pitch; a misconception Jeter played up…
Read MoreInternet Killed the TV Spot
The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…
Read MoreGoogle Commercial is Super Advertising
The Google commercial that ran during the Super Bowl is truly a keeper. Why? In advertising we try to create messaging that attracts attention. Google did that by displaying its ultra simple web page as the one and only visual to the spot. It was so simple and true to their product attributes. Because much…
Read MoreIs Print Advertising in Newspapers Gone?
I have been in recruitment advertising for 30 years and I have never seen such a downturn in Newspaper advertising as I have in over the past 2 years. I feel the reason is what I call ‘the double whammy”. The first of these whammies are the job websites — it’s much cheaper to post…
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